WE ARE BILENDI

m.bidou@bilendi.com

+33 1 44 88 60 30

Marc Bidou is the Chief Executive Officer of Bilendi, a company he founded in 1999 with the original concept of helping companies to increase the loyalty of customers who were becoming increasingly fickle in the new internet environment. This strategic vision allowed the company to develop rapidly; internally, by opening up the online panels market, as well as externally, thanks to the acquisition of several leading companies in their respective markets in Great Britain, Germany and Morocco.

Marc is also the key figure for large accounts, particularly in the banking and insurance, distribution, tourism, and telecommunication sectors.

Marc first put his talent to work at The Walt Disney Company in 1990, becoming the Business Development Manager of Disney Interactive (Europe, Middle East & Africa) in 1995.

He obtained a Master's degree in Management Sciences from the Université Paris IX Dauphine, a DESS diploma in Finance from the Institut d’Etudes Politiques de Paris, and also a Master's degree in Strategic Management from the HEC Paris.

g.richard@bilendi.com

Gilles joined Bilendi in June 2023 as CFO in charge of group finance and French human resources.

After ten years in financial control positions in subsidiaries of industrial groups and then in technology startups, he spent almost 15 years as CFO of small and medium-sized companies in shopper marketing and software edition sectors.

f.fabiani@bilendi.com

+33 6 10 03 29 61

François joined Bilendi in 2023 as Group Legal Director. He is in charge of all the legal aspects (corporate, contracts, GDPR compliance, acquisitions...) and of ESG matters. After numerous years as a lawyer (avocat) in M&A, François worked for international companies, leaders in their markets. He is a graduate of the Faculty of Law of Paris I (Master 2 in Law and Master 2 in Business Law) and of HEC (Corporate Finance ICCF) and holds an MBA.

After several years with various IT companies, Hervé founded Elma in 1998. This IT services company was then integrated into the Bilendi group in 2000.

With his teams, Hervé designed and developed the Maximiles technical platform and develops customised web-based applications. A real relational database specialist, he knows all there is to know about Unix, Windows and Mac OS environments.

as.jacob@bilendi.com

+33 6 23 78 29 13

Anne-Sophie joined Bilendi in April 2024 as Chief Marketing Officer. With strong expertise in CRM, online acquisition and international experience, Anne-Sophie is in charge of managing the panels and the member experience, as well as the Corporate Communication of the Group.

c.villalba@bilendi.com

+33 1 44 88 60 30

Corinne joined Bilendi in March 2015 as Director of the Services for Market Research, Europe. With 25 years' experience in business development for the online panel supply industry (Research Now), in operations management for international market research companies (Ipsos, Kantar Operations) and in cross-disciplinary roles in change management (Research International Europe du Sud), Corinne's mission is the operational and strategic management of production and sales teams in Europe.

l.capris@bilendi.com

+33 (0)1 44 88 60 30

Liliana joined Bilendi in 2015 as Operations Director for Europe. With 15 years’ experience on the online panels sector, Liliana has held various positions within the industry, as operations team manager, cross-functional roles in change management, as well as promoter of the online panel activity within international market research organizations.

At Bilendi, Liliana is in charge of defining and implementing group level operations processes and procedures, as well as defining the technical evolutions and innovations necessary for running the Panel activity.

o.dolay@bilendi.com

+33 6 80 34 81 47

Orkan holds a university degree in economics from Lumière Lyon 2 University and worked for respondi for almost 15 years in various roles. Most recently, he was responsible for the entire operational business as Chief Operating Officer. With the merger of Bilendi and respondi, he took on the role of Group Director Product Innovation.

f.lanza@bilendi.com

+33 1 44 88 60 30

Fabienne has solid marketing experience from 10 years spent working for mail order companies. In 2007, she joined a leading agency in the digital marketing and database sector as their Sales Director.

With Bilendi since 2012, Fabienne is in charge of the monetisation of the database of the Maximiles France, Spain and Italy websites, the business development of the Fabuleos cashback website, and the mobile activity of the group: the Maximiles and Tellmewhere applications.

Andreas joined Bilendi GmbH in November 2015 as Sales Director DACH. Since 2018, he has been leading Bilendi GmbH as Managing Director DACH. Andreas has been active in market research in various roles since 2005. As Head of Key Account Management he worked for Questback for several years, was Managing Director of Liveloop GmbH and most recently Sales Director at respondi AG.

e.gay@bilendi.com

Esteban joined Netquest in 2013 as CFO and became Managing Director in 2020. He excels in fast-growing companies and dynamic environments, bringing a strong business focus to every challenge.

d.cunill@bilendi.com

+44 207 819 2820

Daniel brings into the business 10 years of experience in business development, innovation and team management. His career took off at the software solution/panel provider Cint where he initiated the company operations and managed the sales working team for the Southern European and Latin American markets from the office that he opened for the company in Barcelona in 2008.

Daniel joined Bilendi from Ipsos Interactive Services where he acted as the Head of Mobile in EMEA and leaded the Ipsos Mobile strategy in the Europe, Africa and Middle East.

Daniel currently manages the Panel Sales and Operations team at Bilendi UK as well as being the Head of Mobile solutions.

l.deliry@bilendi.com

+33 1 44 88 60 30

Lucie joined Bilendi in 2004. She began by managing Purchasing and then took charge of marketing. In 2007, she was involved in the creation of the Panels department in France and the launch of panels for Spain and Italy.

She now manages an Operational team and a Sales team, which assists market research companies, consulting firms and media agencies in their local and international online survey projects, solutions to measure the impact of digital marketing actions or interactive digital platform.

r.torres@bilendi.com

Ricardo joined Netquest in 2008 as Business Development Director. In 2016, he was appointed Country Manager for Spain and Portugal, and in 2021, he took on the responsibility of leading the company’s operations across Europe.

With 26 years of experience in the market research industry, Ricardo has held key roles at renowned companies such as Kantar, Ipsos, NFO, and Infratest Burke.

He became part of the Bilendi team in 2025.

a.nuez@bilendi.com

+34 6 33 34 41 01

Ángel joined Bilendi in March 2020 in order to develop the commercial team to strengthen the business in Spain. His mission is to lead the commercial team, as well as assist market research companies and media agencies in the data collection process. He has developed a large part of his professional career in the commercial area where he has worked for 14 years at ODEC as Key Account Manager and as Commercial Director in market research companies such as Ipsos and Neurologyca – He has extensive experience in data capture, processing and presentations. He has a degree in Technical Computer Engineering from the Polytechnic University of Madrid and complements his education with training in Marketing, Project management and Big data.

n.kiczij@bilendi.com

Latam Sales Director at Netquest, where he has led commercial teams at various regional levels since 2017. He brings over 20 years of experience in market research, with a background at companies like Nielsen, Kantar, and other industry agencies. Nicolás holds a degree in Business Administration from the University of Buenos Aires. His career blends commercial leadership, brand strategy, and strong expertise in both qualitative and quantitative methodologies—with a proven track record in designing and executing commercial strategies that drive business growth. Throughout his career, he has successfully led multidisciplinary teams, fostering collaboration across functions to deliver integrated and results-oriented solutions.

a.repic@bilendi.com

+41 79 678 00 31

Aleks has been managing Bilendi's newly established office in Zurich since 2022 and is responsible for the expansion and support of the client base in Switzerland. He studied psychology at the University of Zurich and majored in business, industrial and organisational psychology in his master's degree. Aleks has been working in the market research industry since 2014, holding various positions, most recently as project manager, at a renowned market and social research institute in Zurich.

l.casula@bilendi.com

Luigi joined Bilendi in November 2021 as Country Manager for The Netherlands. Luigi has been active in Market Research since 2000 in various roles from Head of Research for VNU Business Publications to Research strategist for numerous A-brands with Prospex and he also has extensive sales experience in roles as European Sales Strategy Manager for World Directories and Sales Director for Reed Business b2b.

d.abbate@bilendi.com

Daniele joined Bilendi in February 2023 as Country Director for Italy.

He has more than 12 years of experience in the market research sector. Daniele has held various positions in the industry, from analyst and sales roles at Nielsen, Business Development Manager at Research Now, Business Insight Manager for an Italian food retailer to heading sales at YouGov Italy.

s.agerskov@bilendi.com

+45 30 88 88 94

With over two decades of experience in the Nordic research industry, Steen Agerskov serves as the Nordic CEO, overseeing all strategic and operational functions across our four offices in the region. His deep knowledge spans a broad spectrum of research disciplines, making him a trusted leader in the fields of data collection, analysis, and insights generation. Steen plays a pivotal role in ensuring the smooth operation of our Nordic offices but also in fostering strong client relationships and expanding business opportunities across Denmark, Sweden, Norway, and Finland. His client-focused approach and strategic mindset have been essential in driving the company's growth and maintaining its reputation for delivering high-quality, tailored research solutions. Steen was the co-founder of the Nordic research company, M3 Research, which was acquired by the Bilendi group in 2015

c.glauser@bilendi.com

+46722200428

Cecilia has extensive experience in market research, analytics, and project management. She has worked both on the consulting side at Nepa and on the client side with companies such as ICA and SJ, where she has held various leadership positions. In addition, she is a co-founder of a SaaS startup in digital marketing.

Cecilia is Country Manager for the Swedish team, leading and developing Bilendi's business operations, alongside with being part of the Nordic management group.

j.auma-aho@bilendi.com

+358 50 349 7543

Janne is our Country Manager in Finland and he has been a part of our journey since 2009. Janne is managing the Finnish office in Helsinki and serving local clients with Bilendi Finland's team of 7 in quantitative research projects ranging from providing just sample to implementing statistical analysis solutions. Janne’s team can also handle qualitative research.

Janne has a MSc (Business Administration) degree with a major in marketing and has previously been working at Keskisuomalainen Group within media research.

Janne has been a chairman of Finnish Association of Market Research Agencies and is currently in the board of Finnish Research Society which brings together over 200 research professionals and organises multiple events each year.

h.peramallee@bilendi.com

Hansley joined the Bilendi Group in October 2010 as Project Manager. In 2012 he was promoted as Head of the Project Management Division and actively participated in the creation of the Group’s project management tool. He played a pivotal role in the migration and integration of the German panel acquired by the group. He also piloted the introduction of scripting services to the Group activities.

In 2015, he returned to Mauritius, his country of origin, to create Bilendi Services Ltd, the production center of the Group. He currently manages the team in Mauritius focusing on four different business units which are: Project Management, Quotation Management, Scripting and Data Processing.

s.lefebvre@bilendi.com

+33 1 44 88 60 30

Sylvain joined Bilendi in 2003 as the Customer Relations Director for bespoke loyalty programmes. With 20 years’ experience in marketing services, Sylvain went on to widen his scope of responsibility and today manages all of Bilendi's activities related to Customer Engagement and Loyalty.

hicham.amadi@2wls.net

+212 5 22 21 66 61

Hicham is at the head of the 2WLS company, a pioneer company in the field of customer loyalty in Morocco, which has been part of the Bilendi group since 2009.

A graduate engineer from the Ecole Nationale Supérieur in Caen, he began his career as a consultant with Atos Origin. He is also President of the Association of Technological Companies in Morocco (ASTEC). Hicham was involved in the wording of the 'autoentrepreneur' legislation in France, and in particular the use of mobile payment to offer welfare cover and the use of banking facilities by very small businesses.

s.boardman@bilendi.com

+44 207 819 2820

Stephen is a specialist in the fields of customer loyalty and engagement. He joined the company in 2007.

He has played a major role in the development of loyalty in an extremely competitive context. He has worked with some of the biggest European brands, such as Mothercare, Dell, AOL, BDR Thermea and Baxi.

Previously, Stephen spent 5 years leading a team for ADVFN and was also part of Nettec, a mainstream digital solutions distribution company, working on behalf of major groups such as News International.

b.mcfarlane@bilendi.com

Bennie is an expert in affiliate marketing, email marketing and media buying. He joined the company in September 2014 as Account Manager, a year later he assumed what is his current position Account Director. He is responsible for business development across the media team for both new and current clients.

Prior to his appointment he worked for big data companies Teradata and Progressive Digital Media. Bennie has been helping brands and agencies increase the performance of their online marketing projects for over 15 years.